Help For Heroes

Back in December 2010, Chris Kelly, Founder and Chairman of Keltruck Ltd, was introduced to the co-founder of H4H, Bryn Parry, by a former Keltruck colleague Michael Leaming, now of JCB, who in turn served with Bryn many years ago as a helicopter pilot. 

Talk soon turned to how Keltruck could extend their support of the charity and so the text donation poster was born.  A simple concept and so easy to do; “Help for Heroes - TEXT HERO TO 70900 TO DONATE £5”

According to “Annual Average Daily Traffic (AADT)” statistics, on average M5 Southbound accommodates 49,603 vehicles per day, with M5 Northbound accommodating 53,867 vehicles a day. This equates to a combined average total of 103,470 vehicles per day.   So even if a fraction of those passing by show their support the potential benefits are huge.

Along with the Water Tower banner, Keltruck have enhanced their campaign further by adding new Help for Heroes posters within their depot receptions and decals on the rear doors of their 100+ Parts and Service vans.

Andrew Jamieson, Keltruck Managing Director commented “We’re proud to be associated with Help for Heroes; their work and achievements in such a short time frame are truly fantastic.  I have been humbled by some of the guys I have met along the way and honestly. Hero is for many an understatement.”

So I’d encourage you to show your support; these guys have done their bit.  Do you bit today – TEXT HERO to 70900 TO DONATE £5 or visit www.keltruck.com/help-for-heroes for more information.